Exploring the role of augmented reality in online impulse behaviour
Harish Kumar and Ritu Srivastava
| Year of publication: |
2022
|
|---|---|
| Authors: | Kumar, Harish ; Srivastava, Ritu |
| Subject: | AR | Augmented reality | Flow experience | Online impulse behaviour | Spatial presence | Virtual try-on | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-11-2021-0535 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407345