Exploring the role of culture in determining boycotting behaviour after a negative word of mouth
Amira Trabelsi-Zoghlami, Karim Ben Yahia, Soukeina Touiti and Mourad Touzani
| Year of publication: |
October-December 2017
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| Authors: | Trabelsi-Zoghlami, Amira ; Yahia, Karim Ben ; Touiti, Soukeina ; Touzani, Mourad |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2017, 4, p. 193-208
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| Subject: | Negative eWOM | boycott | cultural variables | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kultur | Culture | Konsumentenboykott | Consumer boycott | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880022