Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes : insights from a B2B service context
Lily (Xuehui) Gao and Iguácel Melero-Polo, Miguel Á. Ruz-Mendoza and Andreea Trifu
| Year of publication: |
2022
|
|---|---|
| Authors: | Gao, Lily ; Melero-Polo, Iguácel ; Ruz-Mendoza, Miguel Á. ; Trifu, Andreea |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 11, p. 2260-2277
|
| Subject: | B2B insurance services | Business customer perceptions | Cross-buying | Customer-provider touchpoints | Profitability | Relationship strength | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Versicherung | Insurance | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2021-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455399