How do firms handle variability in customer experience? : a dynamic approach to better understanding customer retention
Jesús Cambra-Fierro, Lily (Xuehui) Gao, Iguácel Melero-Polo, Andreea Trifu
| Year of publication: |
2021
|
|---|---|
| Authors: | Cambra-Fierro, Jesús ; Gao, Lily ; Melero-Polo, Iguácel ; Trifu, Andreea |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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| Subject: | Customer experience | Customer retention | Market turbulence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102578 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581938