Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Asad hmad, Obaidur Rahman and Mohammed Naved Khan
| Year of publication: |
2017
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|---|---|
| Authors: | Ahmed, Asad ; Rahman, Obaidur ; Khan, Mohammed Naved |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 3, p. 246-267
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| Subject: | Electronic commerce | Consumer loyalty | Hedonism | Consumer behaviour internet | E-satisfaction | Website service quality | E-loyalty | Konsumentenverhalten | Consumer behaviour | Website | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Internet | Indien | India | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Hedonischer Preisindex | Hedonic price index | Mediennutzung | Media usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2017-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779157