Exploring the sources of consumer-based brand equity in the cryptocurrency market
Achilleas Boukis
| Year of publication: |
2022
|
|---|---|
| Authors: | Boukis, Achilleas |
| Subject: | blockchain | brand identity | consumer-based brand equity | cryptocurrency | technology | Virtuelle Währung | Virtual currency | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Blockchain |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/roms-2022-0025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013447859