Exploring the use of persona as a potential public relations tool : the popular music industry examined
by Lisa K. Merkl
| Year of publication: |
1997 ; [Mikrofiche-Ausg.]
|
|---|---|
| Authors: | Merkl, Lisa Katinka |
| Subject: | Popsänger | Persönlichkeit | Musikwirtschaft | Marketing |
| Extent: | VIII, 149 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Houston, Tex., Univ. of Houston, MA, 1997 |
| Notes: | Mikrofiche-Ausg.: Ann Arbor, MI : UMI. 1997. 2 Mikrofiches |
| Classification: | Marketing ; Musiksoziologie |
| Source: |
Persistent link: https://www.econbiz.de/10004379446