Exploring the visual in organizations and management

Purpose – The purpose of this paper is to discuss how “the visual” might be conceptualised more broadly as a useful development of qualitative methodologies for organizational research. The paper introduces the articles that form the basis of this special issue of QROM , including a review of related studies that discuss the analysis of organizational visuals, as well as extant literature that develops a methodological agenda for visual organizational researchers. Design/methodology/approach – The Guest Editors’ conceptual arguments are advanced through a literature review approach. Findings – The Guest Editors conclude that studying “the visual” holds great potential for qualitative organizational researchers and show how this field is fast developing around a number of interesting image‐based issues in organizational life. Research limitations/implications – A future research agenda is articulated and the special issue that this paper introduces is intended to serve as a “showcase” and inspiration for qualitative researchers in organizations and management studies. Originality/value – This issue of QROM is the first collection of visual research articles addressing business and management research. The Guest Editors’ introduction to it seeks to frame its contents in contemporary interdisciplinary debates drawn from the wider social sciences and the arts.