Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting, Saima Nisar, Khalil Hussain, Muddasar Ghani Khwaja, Amjad Shamim
| Year of publication: |
2024
|
|---|---|
| Authors: | Abbasi, Amir Zaib ; Rather, Raouf Ahmad ; Ding Hooi Ting ; Nisar, Saima ; Khalil Hussain ; Khwaja, Muddasar Ghani ; Shamim, Amjad |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 1, p. 93-109
|
| Subject: | Social media communication | destination awareness | perceived quality | destination image | customer-based brand equity | satisfaction | loyalty | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Tourismusregion | Tourism destination |
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