Exploring trust in media brands today : definition, dimensions and cross-national differences
Steffen Heim, Sylvia Chan-Olmsted, Claudia Fantapié Altobelli, Michael Fretschner, and Lisa-Charlotte Wolter
| Year of publication: |
2023
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|---|---|
| Authors: | Heim, Steffen ; Chan-Olmsted, Sylvia M. ; Fantapié Altobelli, Claudia ; Fretschner, Michael ; Wolter, Lisa-Charlotte |
| Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 25.2023, 1/2, p. 59-89
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| Subject: | Markenführung | Brand management | Markenimage | Brand image | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14241277.2024.2336266 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052725