Exploring value propositions and service innovation : a service-dominant logic study
Per Skålén; Johanna Gummerus; Catharina von Koskull; Peter R. Magnusson
| Year of publication: |
2015
|
|---|---|
| Authors: | Skålén, Per ; Gummerus, Johanna ; Koskull, Catharina von ; Magnusson, Peter |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 2, p. 137-158
|
| Subject: | Resource integration | Service-dominant logic | Service innovation | Value proposition | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Innovation | Marketingtheorie | Marketing theory | Kundenwert | Customer value | Dienstleistung | Services | Dienstleistungsinnovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504693