Export Benchmarking: EXPORT PRACTICES ASSOCIATED WITH SUPERIOR PERFORMANCE

Benchmarking is the process of identifying business practices that lead to superior performance. This is done by searching out those firms which are clearly the best at a particular endeavor. In exporting, the best firms have won the presidentially‐conferred “E” Award. Offers an initial step toward benchmarking the practices of 73 of these award‐winning exporters. Indicates that there are four quite diverse strategies employed by superior exporters. Two are customer focused and two are not. Each strategy is built on the competitive strengths of the individual firms.