Exporters moving toward emerging markets : a resource-based approach
Guido Bortoluzzi; Maria Chiarvesio; Eleonora Di Maria and Raffaela Tabacco
| Year of publication: |
2014
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|---|---|
| Authors: | Bortoluzzi, Guido ; Chiarvesio, Maria ; Di Maria, Eleonora ; Tabacco, Raffaela |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 5, p. 506-525
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| Subject: | Resource-based view | Emerging markets | Internationalization | International experience | Marketing capabilities | Managerial capabilities | Schwellenländer | Emerging economies | Ressourcenorientierter Ansatz | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415263