Expressive versus instrumental functions on technology attractiveness in the UK and Korea
Year of publication: |
2012
|
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Authors: | Lee, Jong-Ho ; Garrett, Tony C. ; Self, Donald R. ; Musgrove, Carolyn S. Findley |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 11, p. 1600-1605
|
Subject: | Innovationsakzeptanz | Innovation adoption | Interkulturelle Kompetenz | Cross-cultural competence | Mobilkommunikation | Mobile communications | Großbritannien | United Kingdom | Südkorea | South Korea |
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