Extended innovation diffusion models and their empirical performance on real propagation data
Sergei Sidorov, Alexey Faizliev, Vladimir Balash, Olga Balash, Maria Krylova, Aleksandr Fomenko
| Year of publication: |
2021
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|---|---|
| Authors: | Sidorov, Sergei ; Faizliev, Alexey ; Balash, Vladimir ; Balash, Olga ; Krylova, Maria ; Fomenko, Aleksandr |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 9.2021, 2, p. 99-110
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| Subject: | Innovation diffusion models | Diffusion of innovations | Logistic model | Bass model | Gompertz model | Mobile communications | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Mobilkommunikation | Innovation | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-021-00106-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012550136