Extending lead-user theory to online brand communities: The case of the community Ducati
| Year of publication: |
2011
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|---|---|
| Authors: | Marchi, Gianluca ; Giachetti, Claudio ; de Gennaro, Pamela |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 83860. - Vol. 31.2011, 8, p. 350-362
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