Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Roger Marshall; Tzung-Cheng Huan; Yingzi Xu; Inwoo Nam
| Year of publication: |
2011
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|---|---|
| Authors: | Marshall, Roger ; Huan, Tzung-cheng ; Xu, Yingzi ; Nam, Inwoo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 8, p. 871-878
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| Subject: | Lieferantenmanagement | Supplier relationship management | Wechselverhalten | Switching behaviour | Risikoaversion | Risk aversion | Prospect Theory | Prospect theory | Interkulturelle Beziehungen | Cross-cultural relations | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009228996