Extending service brands : does the extension category matter?
Christina Sichtmann
| Year of publication: |
2012
|
|---|---|
| Authors: | Sichtmann, Christina |
| Published in: |
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011". - Wiesbaden : Springer Gabler, ISBN 3-658-00426-6. - 2012, p. 323-349
|
| Subject: | Markenartikel | Brand | Markentransfer | Brand extension |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010220149