Extending TAM and IDT to predict the adoption of the internet for B-to-B marketing activities : an empirical study of UK companies
Riyad Eid
| Year of publication: |
2011
|
|---|---|
| Authors: | Eid, Riyad |
| Published in: |
E-business applications for product development and competitive growth : emerging technologies. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60960-132-4. - 2011, p. 391-408
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938108