Extending the BG/NBD : a simple model of purchases and complaints
Rutger van Oest; George Knox
| Year of publication: |
2011
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|---|---|
| Authors: | Oest, Rutger van ; Knox, George |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 1, p. 30-37
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| Subject: | BG/NBD = beta geometric/negative binominal distribution | Beschwerdemanagement | Complaint management | Kundenwert | Customer value | Modellierung | Scientific modelling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in: Vol. 28.2011, 3 (Sept.), S. 280 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007242