Extending the competitive profile matrix using internal factor evaluation and external factor evaluation matrix concepts
Charles J. Capps; Michael D. Glissmeyer
| Year of publication: |
2012
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| Authors: | Capps, Charles J. ; Glissmeyer, Michael D. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 28.2012, 5, p. 1058-1062
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010029128