Extending the construct of consumer ethnocentrism: when foreign products are preferred
| Year of publication: |
2006
|
|---|---|
| Authors: | Klein, Jill Gabrielle ; Ettenson, Richard ; Krishnan, Balaji C. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 23.2006, 2-3, p. 304-321
|