Extending the prevalent consumer loyalty modelling: the role of habit strength
| Year of publication: |
2013
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|---|---|
| Authors: | Olsen, Svein Ottar ; Tudoran, Ana Alina ; Brunsø, Karen ; Verbeke, Wim |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 1 (8.2.), p. 303-323
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