Extending the role of consumers : from marketing targets to participants in business networks
Jimmie G. Röndell and David Sörhammar
| Year of publication: |
[2016]
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|---|---|
| Authors: | Röndell, Jimmie G. ; Sörhammar, David |
| Published in: |
Extending the business network approach : new territories, new technologies, new terms. - [London] : Palgrave Macmillan, ISBN 978-1-137-53763-8. - 2016, p. 67-82
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| Subject: | Unternehmensnetzwerk | Business network | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1057/978-1-137-53765-2_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011499883