Extending the theory of metaphor in marketing: The case of the art gallery
| Year of publication: |
2012
|
|---|---|
| Authors: | Rentschler, Ruth ; Jogulu, Uma ; Kershaw, Anne ; Osborne, Angela |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 11 (1.10.), p. 1464-1486
|