Extending the theory of planned behavior to examine the role of anticipated negative emotions on channel intention : the case of an embarrassing product
Juan Carlos Londono, Keri Davies, Jonathan Elms
| Year of publication: |
May 2017
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| Authors: | Londono, Juan Carlos ; Davies, Keri ; Elms, Jonathan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 8-20
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| Subject: | Theory of Planned Behavior | Multichannel | Single-channel | Anticipated negative emotions | Embarrassing products | Emotion | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Verhaltensökonomik | Behavioral economics | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697842