Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Martin Fougère and Per Skålén
| Year of publication: |
2013
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|---|---|
| Authors: | Fougère, Martin ; Skålén, Per |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 1, p. 13-28
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| Subject: | customerism | Foucault | globalization | ideology | managerialism | marketing theory | power | subjectification | macormarkeing | Marketingtheorie | Marketing theory | Ideologie | Ideology | Marketing | Globalisierung | Globalization | Macht | Power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771555