External and internal context in the coherence of advertisement : an empirical study of the affect to the ad and brand
Alicja Grochowska and Andrzej Falkowski
| Year of publication: |
[2017]
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|---|---|
| Authors: | Grochowska, Alicja ; Falkowski, Andrzej |
| Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 97-107
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| Subject: | Advertisement effectiveness | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011688960