External Strategy Communications: Adoption and Diffusion
| Year of publication: |
2011
|
|---|---|
| Authors: | Yakis-Douglas, Basak ; Whittington, Richard |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Yakis-Douglas, Basak and Whittington, Richard (2011) External Strategy Communications: Adoption and Diffusion. In: British Academy of Management Annual Conference, Birmingham, U.K. |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10011424580