External Validity and the Research Process: A Comment on the Calder-Lynch Dialogue.
| Year of publication: |
1983
|
|---|---|
| Authors: | McGrath, Joseph E ; Brinberg, David |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 10.1983, 1, p. 115-24
|
| Publisher: |
University of Chicago Press |