Externally directed and internally directed market launch management : The role of organizational factors in influencing new production success
Sabine Kuester, Christian Homburg and Silke C. Hess
| Year of publication: |
2012
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|---|---|
| Authors: | Kuester, Sabine ; Homburg, Christian ; Heß, Silke C. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 6, S1, p. 38-52
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| Subject: | Markteintritt | Market entry | Marketingmanagement | Marketing management | Prozessmanagement | Business process management |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010219668