Extrinsic cue of warranty by selling through a reputable website
Huei-Chen Hsu; Chi-Shiun Lai; Cheng-Hsui Chen
| Year of publication: |
2007
|
|---|---|
| Authors: | Hsu, Huei-Chen ; Lai, Chi-Shiun ; Chen, Cheng-Hsui |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 2, p. 158-164
|
| Subject: | Electronic Commerce | E-commerce | Website | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Marketingmanagement | Marketing management | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611456