Fabriquer ensemble la stratégie : D’une démarche de Prospective Stratégique à une plateforme « d’Open Strategizing » chez BASF Agro de 1995 à 2012

Our thesis has to point of departure a situation of empirical management represented by a circle of foresight thinking, which we call FPS (Foresight Participatory Strategic), conducted by BASF Agro over a period of more than ten years with all the actors involved in the food chain. The players in the circle have a merchant relationship and decide to explore opportunities for collaboration on a community way. They expanded together a design space or interact the knowledge and relationships in a process of innovation. We have ended up with the assumption that the FPS plays the role of an open-strategizing platform and for the operation of business between the actors which is used to reflect and devise all the new strategies. The FPS is a management innovation which the configuration of implicit reference is a business ecosystem, and not just a typical organization. Our analysis is based on a longitudinal case study of seventeen years