Facebook commerce usage intention : a symmetric and asymmetric approach
M. Alonso-Dos-Santos, M. Alguacil Jiménez, E. Carvajal-Trujillo
| Year of publication: |
2020
|
|---|---|
| Authors: | Santos, Manuel Alonso dos ; Jiménez, M. Alguacil ; Carvajal-Trujillo, E. |
| Published in: |
Information technology and management. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1573-7667, ZDB-ID 2035174-4. - Vol. 21.2020, 3, p. 145-156
|
| Subject: | Facebook | Usage intention | S-commerce | Social networks | Symmetric | Asymmetric | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10799-019-00311-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012310182