Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research
Mikael Andéhn, Fredrik Nordin and Mats E. Nilsson
| Year of publication: |
May-June 2016
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|---|---|
| Authors: | Andéhn, Mikael ; Nordin, Fredrik ; Nilsson, Mats E. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 3, p. 225-238
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| Subject: | Herkunftsbezeichnung | Designation of origin | Markenwert | Brand equity | Internationales Marketing | International marketing | Internationale Marktforschung | International marketing research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1550 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508783