“Fact or artifact? Empirical evidence on the robustness of compromise effects in binding and non-binding choice contexts”
| Year of publication: |
2010
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|---|---|
| Authors: | Müller, Holger ; Benjamin Kroll, Eike ; Vogt, Bodo |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 17.2010, 5, p. 441-449
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