Factors affecting adoption of green products among youths : a conceptual framework based on evidence from India
Year of publication: |
2016
|
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Authors: | Kumar, Bipul |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 13.2016, 1, p. 111-126
|
Subject: | green products | collectivistic culture | environmental reciprocity | self-efficacy | risk proneness | value-belief-norm theory | youth | emerging economy | Indien | India | Öko-Produkt | Sustainable product | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Umweltmanagement | Environmental management |
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