Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson, R. G. Vishnu Menon, Atli Geir Hallgrímsson, Nils Magne Larsen, and Asle Fagerstrøm
| Year of publication: |
2018
|
|---|---|
| Authors: | Valdimar Sigurdsson ; Menon, R. G. Vishnu ; Atli Geir Hallgrímsson ; Larsen, Nils Magne ; Fagerstrøm, Asle |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 5, p. 694-714
|
| Subject: | in-app mobile advertising | uses and gratification theory | Hofstede's model | attitudes | cross-culture marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Werbung | Advertising | Verbrauchereinstellung | Consumer attitudes | Kulturelle Identität | Cultural identity | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2018.1405523 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011979196