Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
| Year of publication: |
2014
|
|---|---|
| Authors: | Rajagopal |
| Published in: |
Dexterity in global business : a cross-dimensional analysis. - New York, NY : Nova Publ., ISBN 978-1-62948-065-7. - 2014, p. 81-115
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Markenimage | Brand image | Markenführung | Brand management | Werbepsychologie | Psychology of advertising | Handelskette | Retail chain | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359876