Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes In a Memory-Based Brand Choice Task
| Year of publication: |
2002
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|---|---|
| Authors: | Shapiro, Stewart ; Spence, Mark T. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 28.2002, 4, p. 603-617
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