Factors affecting judgments of prevalence and representation : implications for public policy and marketing
Donnel A. Briley, L. J. Shrum, and Robert S. Wyer Jr.
| Year of publication: |
2013
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|---|---|
| Authors: | Briley, Donnel A. ; Shrum, L. J. ; Wyer, Robert S. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 32.2013, Spec., p. 112-118
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| Subject: | minorities | frequency estimation | advertising models | television | public policy | media issues |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774925