Factors Affecting Smartphone Purchase Decision Among Malaysian Generation Y
Year of publication: |
2013
|
---|---|
Authors: | Lay-Yee, Karen Lim ; Kok-Siew, Han ; Yin-Fah, Benjamin Chan |
Published in: |
International Journal of Asian Social Science. - Asian Economic and Social Society. - Vol. 3.2013, 12, p. 2426-2440
|
Publisher: |
Asian Economic and Social Society |
Subject: | Brand Concern | Convenience Concern | Dependency Concern | Price Concern | Product Feature Concern | Social Influence Concern | Purchasing Decision | Generation Y |
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