Factors affecting smartphone purchase decisions of Generation-Y
Year of publication: |
2017
|
---|---|
Authors: | Nushrat Shabrin ; Khandaker, Sarod ; Bin Abul, Kashem Saad ; Hie, Chan Kit ; Susila, Teresa |
Published in: |
Journal of Contemporary Issues in Business and Government. - Melbourne : Faculty of Business, ISSN 2204-1990, ZDB-ID 2878869-2. - Vol. 23.2017, 1, p. 47-65
|
Subject: | Brand | Generation-Y | Purchase Decision | Malaysia | Smartphon | Kaufentscheidung | Purchase decision | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Markenimage | Brand image |
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