Factors affecting the adoption of an electronic word of mouth message : a meta-analysis
Hamed Qahri-Saremi and Ali Reza Montazemi
| Year of publication: |
2019
|
|---|---|
| Authors: | Qahri-Saremi, Hamed ; Montazemi, Ali Reza |
| Subject: | electronic word of mouth | meta-analysis | online reviews | additive effect | attenuated effect | bias effect | eWoM message adoption | Heuristic-Systematic Model | message helpfulness | Structural Equation Modeling | TSSEM | Virales Marketing | Viral marketing | Meta-Analyse | Meta-analysis | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Werbewirkung | Advertising effects | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2019.1628936 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012198630