Factors affecting the diffusion and success of collaborative interactions between university and industry : The case of research services

Purpose This paper aims to investigate factors and weaknesses influencing university–industry interactions diffusion and success by focusing on the research services initiatives because there are limited studies in literature focusing on this specific form of interaction between the two actors. Design/methodology/approach The authors carried an explorative research based on multiple case studies referring to research services experienced between two big Italian universities and small and medium-sized enterprises located in the same area. Findings By conducting a cross-case analysis, the authors highlight categories of data in terms of factors influencing interactions’ diffusion and success, as perceived by researchers and by firms; and weaknesses in the interactions process to identify suggestions for improving interactions’ diffusion and success, from researchers and firms. Practical implications The outcomes provide managerial implications useful for agencies supporting the diffusion of innovation among firms and firms’ systems for defining new policies and action plans aimed at making the university–industry interactions faster and more effective, improving the innovation processes within firms. Originality/value This paper gives new insight in the analysis of factors enhancing university–industry relationships with a focus on research services collaborations and focusing both on university and industry, where large contributions focus predominantly on both groups.