Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Year of publication: |
2024
|
---|---|
Authors: | Sun, Jingjing ; Li, Tingting ; Sun, Shouqiang |
Subject: | Countdowns | Impulse buying | Online group buying | Self-control | Stress-coping theory | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web |
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