FACTORS AND REASONS THAT CAN MAKE USERS TO INCREASE THE USAGE OF SMARTPHONE SERVICES

The purpose of this paper is to identify and analyze factors that influence the users of the telecommunications smartphone services for increasing the usage of such services. The first approach adopted was to study the literature review related to the technology acceptance models and the second, to test the hypotheses by using SPSS regression analysis. The research was performed in three multinational companies operating in Romania, collecting data from 307 respondents via a web questionnaire survey between 11th - 24th of February 2013. Since many companies have been used in their business the new technology, it is important to link the users' motivations with the specific of telecommunications services, in order to improve, in the end, the job performance. The findings suggests that the users of smartphone services are very much influenced by practical reasons of getting access to the smartphone services, so that the telecommunications operators should consider the factors in the model to promote and increase the usage. In this paper the conclusions related to the reasons and direction that can make users to increase the usage of smartphone services are coming both, from multiple factor regression analysis, as well as from the analysis of the sample research profile.