Factors explaining the use-value of sport event experiences

Purpose – The purpose of this paper is to propose and test a model explaining the value of event experiences. Design/methodology/approach – Three versions of the explanatory model are tested by regression analysis of data from a survey of 650 visitors to a sports event. Findings – The three model versions are significant and explain the value of event experiences with satisfactory R 2 values (0.29, 0.46 and 0.68) using the concepts “Extent of visit”, “Experience intensity” and “Expenditure”. The measures of event experiences (Use-Value, Direct Use-Value as well as Indirect Use-Value) meet requirements for reliability and validity. Originality/value – The paper reveals that explanatory models are basic but novel in a sports event context and provide a basis for further research. Furthermore, the definition of Indirect Use-Value has been clarified and adapted for higher relevance to destination managers focusing on event tourism.