Factors influencing dependency on smartphone and the impact on purchase behaviour : an empirical research
M. Swapana, C. Padmavathy
| Year of publication: |
April-June 2017
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|---|---|
| Authors: | Swapana, M. ; Padmavathy, C. |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 13.2017, 2, p. 79-92
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| Subject: | Brand Name | Convenience | Dependency | India | Product Features | Purchase Behaviour | Smartphone | Social Influence | Social Needs | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Indien | Kaufentscheidung | Purchase decision | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2017040105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675221