Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market
Bamgbose Olalekan Sodiq
Year of publication: |
2020
|
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Authors: | Sodiq, Bamgbose Olalekan |
Published in: |
Journal of economics and management research. - Riga : [University of Latvia, Faculty of Business, Management and Economics], ISSN 2255-9000, ZDB-ID 3031072-6. - Vol. 9.2020, p. 86-101
|
Subject: | Nigeria | Millennial | Millennial Population | Advertisement | Competitive market | Messaging | Social Media | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Social Web | Social web | Versicherungsmarkt | Insurance market | Online-Marketing | Internet marketing | Versicherung | Insurance | Werbewirkung | Advertising effects | Werbung | Advertising |
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